Consider these statistics: 52% of persons polled said their impression of a company is more positive after receiving promotional products. Additionally, 50% of persons who receive promotional products use them in their daily life. Custom promotional products are a powerful marketing platform that give a business repeat exposure for comparatively low cost. 

5 Benefits of Promotional Products

1. Increase Brand Recognition

One of the goals of any business is to increase the brand recognition of the company. Thereby keeping the company's name and products in the potential customer's mind as long as possible. One cost effective way to do this is through promotional products. Promotional products allow a business to apply their logo on to an item their customers will use everyday; thereby, keeping the business at the top of their customer's mind. 

2. Mass Outreach at Low Cost

Compared to other forms of marketing, promotional materials are a relatively small price tag. Mass media can run into the tens of thousands of dollars per month and at the you are not sure of the effect. Promotional products on the other hand have a lasting impact, the customer will use it daily in their lives. Thus, reinforcing the benefits of the brand. If one has a retail business, small items can even be given at checkout for a fun takeaway, or certain custom products can be sold at retail. 

3. An Alternative to a Business Card

Business cards will always be needed by a commercial firm; but without the right hook, they can soon be forgotten or lost. By combining the business card with your own branded products, any potential customer will surely remember the experience. Thus, giving the branded promotional product a far higher ROI than simple business cards, postcards or flyers.  

4. Tactile

In the business of drawing customers to your firm, repeat exposure is absolutely necessary for the growth of any business. How can you keep your business consistently in front of your customer without spending a lot of money? Think. What type of items will the customer keep around with them on a daily basis? Seeing your brand everyday, in an object they use, will reinforce your message without annoying your customer. 

5. A Powerful Marketing Platform

The depth of various branded promotional materials allows you to vary the marketing your customer will receive, thus giving the customer options. This will greatly increase the chance the customer will actually use the object, remember your brand and return.

Here at Write Notepads & Co. We have many options for branded customization, with a product we guarantee people will use everyday; there is nothing more used everyday than paper and pencil. Giving you a piece of marketing material they will use over and over again. 

We currently offer 4 different styles: Traditional Journal, Graph Steno, Pocket Ledger, or Pocket Notebooks. Starting at qualities as low as 10. All designs are letterpress on to the cover giving a nice tactile feel no one will soon forget. But, more than that, by buying our notebooks you are helping others. Just like our regular notebooks, a custom notebook is eligible our program to benefit schools and educational programs in need. 

For more information or to place an order please view our Branded Customization catalog.

Comments

Recognition Express:

Great article! I think some people underestimate how important brand recognition is when it comes to promotional items. You might not directly get a customer right away, but the fact that they’re aware of you can go a long way!

Promotional Items

Aug 23, 2016

Crew at Write Notepads:

Are they not awesome. We don’t know why there are so many pens or pencils on the desk but we like looking at them.

Jul 13, 2016

Kody Loveless :

Thanks for the tips. I really like tip #3 I have so many pens and mugs from businesses I work with. I love getting a pen or mug when I meet someone, and I must admit it has helped me think of that company more times than not. I think it is a very strong brand builder.

http://www.keetonsonline.com/adspecs.html

Jul 08, 2016

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